Advantech intends to use this presence to help it promote its activities in the intelligent display and gaming market in Europe, commenting, "In view of the global trend toward Smart Cities and IoT, the intelligent display will be the most important user interface in the near future. Therefore, Advantech is very optimistic about development potential in the intelligent display market, and with the GPEG merger, we hope that we can accelerate product development, enhance sales strength, and lead market growth in intelligent displays.... Although Advantech already has sales teams and product development capabilities in Europe, it is difficult to specifically target customer needs until we are very familiar with the gaming industry in Europe. After the merger, we expect to draw on GPEG market development experience in the European gaming market and professional industry know-how, and combine these with Advantech's existing global marketing and sales teams to expand the European intelligent display market."
Meanwhile, Advantech will also integrate GPEG’s product sales and design professionals with the resources of Innocore-Gaming, which Advantech acquired in 2010, to provide the European gaming market with complete solutions, significantly promoting Advantech embedded boards and overall revenue.
Advantech-GPEG will develop gaming and application-specific display markets for customers in vertical industry sectors, and provide customised complete solutions.
GPEG was established in London in 2005 to supply specialised application displays, especially designing and producing intelligent displays for the gaming industry.