40W equivalent LED light bulb global ASP fell to US$19.6 in July, with prices in major markets staying flat which saw few new product released, LEDinside said. Prices in Japan and Germany slid by 3.5% and 2.7% respectively. ASP in the United States went up by 5.1% to US$17, while ASP in the United Kingdom fell by 4.5% with the lowest price plummeting to US$9.7, making the UK the third country (the first two being Korea and the US) with the lowest price below US$10. ASP in Korea climbed 1.9% in July mainly due to a fall in the exchange rate. No new products hit the Korean market in July.
60W equivalent LED light bulb global ASP dropped by 4.8% to US$31.1 in July. Prices in major markets continued to dip, and July saw a number of new products hit the European market. ASP in Japan fell by 5.5% to US$32 in July, while ASP in Korea went up due to Won depreciation. ASP in the US stayed flat in July with no new product releases. ASPs in the UK and Germany dipped by 10.5% and 6.8% respectively due to the price cuts of existing products and releases of new low-priced products.
LED inside notes that ASPs in European nations saw more prominent declines in July – The lowest price of 40W equivalent LED light bulb in the UK plunged to US$9.7. As of July 2012, prices below US$10 have appeared in Korea, the US, and the UK. Moreover, 60W equivalent LED light bulb ASPs in European countries remained on a decline. July saw the lowest price in the UK and Germany plummet below US$20, which indicates European lighting firms have taken a more proactive stance on acquiring LED light bulb market.
According to LEDinside, starting from June 2012, major markets have been seeing less new products with high price-performance ratio releases, with prices of existing products continuing to