Audio DSP chip will produce a better listening experience, says ON

April 30, 2015 // By Graham Prophet
ON Semiconductor and AfterMaster Audio Labs have designed what they claim as a “revolutionary” audio chip: the BelaSigna 300 AM embeds AfterMaster technology, from AfterMaster HD Audio Labs (Hollywood, California) that according to the two companies, will dramatically enhance the digital audio listening experience on any consumer device.

The chip will operate at 4 mA from a 1.8V source while running AfterMaster HD’s algorithms to offer high-fidelity, studio-quality sound to audio-enabled devices and services. Using real-time mastering and re-mastering processing technology as well as proprietary Adaptive Intuitive Response mechanisms, AfterMaster HD preserves original sound quality while introducing greater depth, clarity and richness to any listening experience.

Developed by AfterMaster Audio Labs in conjunction with ON Semiconductor, BelaSigna 300 AM can be installed by manufacturers to improve the perceived sound in any device with audio capabilities. With its miniature size, WLCSP packaging, and low power usage, even small electronics such as headphones and smartphones can employ the AfterMaster HD processing technology, eliminating the need for large or expensive hardware redesigns.

“We have worked for over six years to perfect AfterMaster’s technology, with the goal of truly redefining the sound experience for everyone,” says Larry Ryckman, Co-Founder and CEO of AfterMaster. "The difference between traditional digital audio and AfterMaster is dramatic. Any device with a BelaSigna 300 AM chip installed will produce a calibre of audio that has never previously been available to the consumer.”

ON Semiconductor;

AfterMaster audio technology;