Bluetooth Europe; conference scheduled for Amsterdam, 16-17 September

September 04, 2014 // By Graham Prophet
Organised by the Bluetooth special interest group (SIG) the programme has now been finalised for this inaugural event: attendees will hear from companies including Adidas, Matchbox Mobile, Seed Labs, TobyRich and Nordic Semiconductors, with presentations centred on the convergence of wireless technology with the Internet of Things.

Bluetooth Europe 2014 , takes place in Amsterdam, on 16th – 17th September and follows on from Bluetooth World in San Jose and Bluetooth Asia in Shanghai earlier this year. Bluetooth Europe brings together wireless industry players, from across the value chain, to discuss the future of the Internet of Things.

Discussions will focus on the role of the technology in driving innovation in key areas including beacons, wearables and the smart home . Wireless innovators, developers, OEMs, media and analysts who register for the event will be able to hear from a range of speakers including leading manufacturer Adidas, wireless connectivity expert Nordic Semiconductor and mobile development specialist Matchbox Mobile .

As well as expert industry insight on current trends and case studies, attendees will experience practical advice on streamlining the development process, and be able to take part in hands-on training creating Bluetooth Smart prototypes. “If you're thinking about using wireless technology for your idea or product, Bluetooth Europe is the perfect event to provide you with the insight you need,” said Suke Jawanda, CMO at Bluetooth SIG. “Innovators will walk away from this year’s event having seen first-hand how Bluetooth is powering the growth of the Internet of Things and inspired to turn their ideas into reality.”

The two-day conference agenda includes:

Home automation: speakers including oort and Seed Labs Inc . will discuss the challenges faced by the smart home ecosystem, the opportunities to future proof devices by using Bluetooth Smart and how wearables can act as triggers in the smart home

Wearable tech: sessions from companies such as of Dialog Semiconductors will explore the evolution of wearable technology and wireless technological developments for next generation wearables

Health and fitness: manufacturers including Adidas and Babolat will explore how wireless connectivity is changing the way sports enthusiasts train and perform and how they are making this technology readily available to consumers

Beacons in the retail