Building efficiency expert is new CEO of Philips Lighting North America

July 10, 2012 // By Christoph Hammerschmidt
Philips has appointed Bruno Biasiotta, a building efficiency leader with more than 20 years of experience, to head the company's North American lighting operations. In his new role, Biasiotta will be responsible for driving market share for Philips' lighting businesses in North America, including lamps, consumer luminaires and professional luminaires.

Biasiotta joins Philips from Johnson Controls where he held several leadership positions, most recently as vice president and general manager of building efficiency. In that role, he was responsible for field operations of the company's Energy Solutions business which included Energy Efficiency, Renewable Technologies, Demand Response, Solar, and Lighting Services. During his tenure, Biasiotta implemented new strategic platforms around vertical markets, channel segmentation and lines of business, and effectively realigned the businesses to capture sustainable, profitable growth.

One of the strategic fields for the new top manager will be intelligent lighting solutions. The global CEO of Philips Lighting, Eric Rondolat, pointed out that Biasiotta will play a "pivotal role" in implementing the right technologies and solutions.

“Philips has an impressive history of innovation and sustainability, and one that continues to push the boundaries of what is possible with LED lighting technologies,” Biasiotta said. “In an era of building automation, where customers understand the value of upgrading to more energy-efficient solutions, Philips is uniquely positioned to take advantage of the opportunities this presents.”

Biasiotta takes over the role from Zia Eftekhar, who recently announced his retirement . Eftekhar however plans to continue with the company as Chairman until the end of the year.

Biasiotta holds a degree in business from Cleveland State University, has dual U.S. and Italian citizenships, and sits on various professional boards.