Consumers aggressively migrate data to cloud storage in first half of 2012, says IHS iSuppli

October 16, 2012 // By Julien Happich
The consumer cloud performed strongly in the first half of 2012, with the number of personal subscriptions to online storage services at the end of June already at 75 percent of the market's projected sum for the year, according to insights from the IHS iSuppli Mobile & Wireless Communications Service report.

The number of global consumers using cloud services after the first six months hit more than 375 million, or about three-quarters of the estimated total of 500 million by year-end. While no firm numbers exist to show the extent of the cloud in 2011 because it was relatively new and untested, best estimates put global subscribers then at approximately 150 million. Subscriptions to either free or paid cloud services will continue to climb in the years ahead, jumping to an estimated 625 million next year, and then doubling over the course of four years to reach 1.3 billion by 2017, as shown in the figure below.

“The cloud is a game changer in an age of near-ubiquitous mobile broadband, offering benefits to consumers and cloud service providers alike,” said Jagdish Rebello, Ph.D., director for consumer and communications at IHS. For consumers, cloud services are intended to manage and store user-generated data or purchased content, such as music, ebooks, pictures or videos. The content can then be seamlessly accessed and synced across devices like smartphones, media tablets and PCs. Meanwhile, technology companies are looking at the cloud as a way to generate revenue.”

Tech Leaders seed the cloud

Technology giants like Apple, Microsoft, Google and Amazon are using their own cloud offerings to sell hardware, content and other cloud storage services. Such services are often provided at the same cost—or below the cost—of equivalent offerings from pure-play cloud storage providers like Dropbox, Mozy, Carbonite and SugarSync.

To compete with the big players, pure-play cloud providers are adopting a freemium model in which they throw in 2 to 5 Gigabytes of cloud storage for free, and then offer tiered pricing plans for higher levels of storage. In many cases, these service providers limit the size of files that can be stored on their storage service.

Cloud costs go into the stratosphere

The business of providing cloud storage can be costly, however. The