Dialog aims to grow IoT market coverage with buy-out of Atmel

September 21, 2015 // By Paul Buckley
Dialog Semiconductor plc is to buy Atmel Corp. in a $4.6 billion cash-and-stock deal in a move to intended to capture a larger slice of the Internet of Things (IOT) market.

Dialog sells - among other functions - IC that manage power in high-end smartphones from Apple Inc. and others. Atmel, based in San Jose, Calif., focuses on microcontrollers that provide computing power for many kinds of consumer and business hardware.

Jalal Bagherli, Dialog's chief executive, said the deal will help the company reduce its dependence on a few smartphone makers and acquiring Atmel's customer base and line of products will make Dialog a major player in chips for connected cars, wearable devices and other networked IoT devices.

"We won the second round of bidding," said Bagherli.

The transaction continues a series of merger-and-acquisition (M&A) moves in the semiconductor business, where stock prices have been held down by slowing growth and companies see advantages in merging product lines and sales forces.

In May Avago Technologies agreed to buy Broadcom Corp. for $37 billion; and Intel paid $16.7 billion o buy Altera.

Dialog, based near London in Reading, traces its lineage to 1981 and the European operations of a U.S. company called International Microelectronic Products Inc. Those operations were acquired by auto maker Daimler-Benz AG and later spun out, with Dialog going public in 1999.

Atmel, founded in 1984, achieves about 70% of its revenue from microcontrollers which are used in applications that include automotive, smartwatches, fitness devices and Arduino circuit boards. Atmel also sells chips to help manage sensors and touch screens in smartphones and tablets.