Distribution brands merged in internal consolidation

July 05, 2016 // By Graham Prophet
Following the combination of Avnet Memec and Silica in 2015, Avnet Memec - Silica has now rebranded itself as the unified Avnet Silica. The name change became official on 4th July 2016.

Avnet Silica will continue to act as the European semiconductor specialist of global technology distributor Avnet Inc. The enterprise claims a customer base of over 15,000 across Europe.


“Our brand is the bond that connects us to our customers. Avnet Silica stands for being insightful, passionate and dedicated to innovation. We are driven by a single purpose: being a smart connection between our customers and our suppliers. Avnet Silica simplifies complexity by providing creative solutions, technologies and logistics”, said Mario Orlandi, President of Avnet Silica. “By moving to the Avnet Silica brand, we feel that it better reflects our position in the market as a leading distributor of innovative semiconductor solutions.”


The company adds that it is building on over 15 years of operation, fostering long-term relationships with its customers and suppliers in order to bring a wide variety of products to the market. With this approach Avnet Silica supports projects all the way from the idea to production.


Avnet Silica is the European semiconductor specialist division of Avnet, Inc., a Fortune 500 company with revenues of $27.9 billion for the fiscal year 2015.


For more information, visit www.avnet-silica.com / http://www.avnet.com