Firefox OS will launch with Firefox Marketplace

February 25, 2013 // By Jean-Pierre Joosting
At Mobile World Congress, Mozilla has announced that Firefox OS will launch with Firefox Marketplace, and a new ability to discover one-time use and downloadable apps to give people a powerful, personalized, speedy and enjoyable smartphone experience while also enabling easy creation, distribution and discovery of HTML5 apps worldwide.

Firefox OS will power the world's first Open Web Devices in key emerging markets and offer the performance, personalization and price you want in a smartphone. Firefox OS delivers a clean, intuitive, personalized and easy-to-use experience that has built-in features to help manage data and storage usage while maximizing your value, time and overall enjoyment of the smartphone experience.

Firefox OS includes all the things people need from a smartphone out of the box – calls, messaging, email, camera and more – as well as the things you wish a smartphone offered, like built-in cost controls, social features with Facebook and Twitter, location-based services, much-loved features like the Firefox Web browser, new ability to discover one-time use and downloadable apps, Firefox Marketplace and much more.

With Firefox OS, you can simply enter any search term and instantly create a one-time use or downloadable app. Creating and consuming these apps on demand puts users in complete control of their app and smartphone experience and will make it possible for people to get the exact content they want, when they want it.

Firefox OS offers a deep contextual search that will take you to the exact content you want instead of just generic apps in the same category. It will allow far more sophisticated and deeper search capabilities as you can search both within apps and on the Web at the same time, which is not possible with native apps. For example, search for your favorite music artist and get results to buy your favorite song, concert tickets or even listen to your favorite song instantly.

Because Firefox OS is based on Web technologies it offers users, developers and operators a highly customizable smartphone experience and even has offline capabilities for all the phone's core functionalities.

Firefox Marketplace will offer apps in categories like games, news and media, business and productivity. These apps are tied to you and your online identity to