Integrated media IP enables rich visual content for users, says ARM

October 29, 2014 // By Graham Prophet
ARM’s Mali media IP suite is aimed at developers working in the highest volume segments for smartphones and tablets, which is currently a billion-unit opportunity: ARM says its system-wide approach delivers an efficient, rich media solution

The Mali media IP suite represents, ARM says, its expanded vision of distributed processing that ensures graphically-intensive content is assigned to the most appropriate processor, balancing the best user experience with the lowest possible energy use. The highly configurable and scalable IP suite enables ARM partners to develop diverse media SoCs, and is comprised of the Mali-V550 video accelerator, the Mali-DP550 display processor and the Mali-T800 GPU family.

A system-level approach to media IP enables power savings through system-wide adoption of bandwidth saving technologies such as ARM Frame Buffer Compression (AFBC). Other advanced technologies proven in prior Mali GPUs such as Adaptive Scalable Texture Compression (ASTC), Transaction Elimination and Smart Composition are now used across all Mali media IP blocks for even greater energy savings. The Mali-V550 and Mali-DP550 processors also gain features such as Motion Search Elimination technology that reduces bandwidth by up to 35%. This leads to a more energy-efficient mobile device that is better equipped for the increasingly complex content demands of users.

“As your mobile device is now your primary compute device, manufacturers have to regularly deliver better features and functionality while preserving battery life,” said Mark Dickinson, general manager, media processing group, ARM. “The ARM Mali media IP suite employs the right processor for the right task and utilises our latest energy-saving technologies across all the IP blocks. We are giving our SoC partners a set of media IP that simply works better together.”