LEDInside parent company TrendForce indicates, aside from the United States, the prices around the world stopped sliding in March; prices in certain areas even saw a rather large rebound. Besides the exchange rates, new high-price products hitting the market resulted in the recent price climb.
40W equivalent LED light bulb ASP bounced back to US$ 21 in March, mainly due to the high prices of new products with enhanced features, such as wide beam angle and automatic sensor. The ASP in the United Kingdom soared in March – the ASP of 40W equivalent LED light bulb exceeded US$ 30, which was due to the new products' higher prices. The new products have features such as higher luminous efficacy and wide beam angle. Moreover, except for Japan, the exchange rates of US dollar in countries around the world have all fell, which caused the prices to go up – the prices in Korea and Germany increased by 5% and 6%, respectively, while the price in the United States plunged by 2%.
As for 60W equivalent LED light bulbs, the global ASP in March continued to fall, however, the ASP merely dropped by 1.6%, showing the downtrend has started to lose momentum. The competition in the U.S. intensified, which contributed to the most prominent downtrend – the ASP has plunged to US$ 25.6, making U.S. the country with most competitive price. In addition, Japan's ASP stayed more or less flat, but due to the Japanese yen appreciation, the price still dropped. On the other hand, due to the exchange rates decline and the product price increase, Korea and UKs ASPs went up slightly in March.
TrendForce points out, as high-efficiency products become more popular, LED light bulb ASP is expected to stay flat or even rebound in the upcoming months. The ASP will drop again after the market acceptance increases and the competition intensifies.