Maxim sees integration as the engine of sales growth

September 26, 2012 // By Paul Buckley
Last week EE Times Europe met Chris Neil, Senior Vice President of Maxim Integrated’s Industrial and & Medical Solutions group to discover more about the company’s new brand makeover and find out what Maxim is planning for the future and what is likely to be revealed in November at the electronica event in Germany.

“At Maxim we have a view of that analog electronics can make the world smarter, safer, more convenient, more energy efficient. We see cars being smarter. We see safer more convenient transportation,” explained Chris Neil, Senior Vice President of Maxim Integrated's Industrial and & Medical Solutions group. “We see that there will be better matching between power consumption and power generation with the introduction of the Smart Grid. We see more efficient factories with increased up-time which benefits all of us and gives us higher quality products. We also see that we need healthcare to be more widely available and more convenient”.

“And we think integration is the way to achieve all of this. And that is why we have changed our name to Maxim Integrated from Maxim Integrated Products. Although we realize we have a strong reputation for creating innovative, 'clever’ products and that we make products in a wide range of technologies nowadays we need to supplement all of that with a customer-centric view”.

“Over 29 years we have developed 31 different product families and 7000 different products. We have roughly 9200 employees and generate $2.4 billion in sales. And during that period we have been growing very well with some exceptions such as 2008 and the Credit Crisis then. 2012 looks like also being an exception as well now that everyone is trying to deal with some of the current global economic uncertainties. However, overall we have grown pretty solidly, especially compared with our peers”.

“The world is getting smaller and cycles in new generation products are also decreasing,” continued Neil. “People want things faster and they need help designing them. Everything is getting smaller. Products such as cell phones, computer and wireless basestations are all much smaller today. We see the trend not just in consumer and computing applications but we also see it in communications. We see it in automotive and industrial applications as well