MSC signs pan-European distribution agreement with ELMOS

November 22, 2012 // By Paul Buckley
ELMOS Semiconductor has transferred the Europe-wide distribution rights for its network devices, analog and power ICs, MEMS-based sensor products and mixed signal ASICs to MSC Vertriebs GmbH, a sister company of Gleichmann Electronics.

After more than four years of successful distribution partnership with Gleichmann Electronics the change comes about due to the realignment of Gleichmann Electronics towards a display solutions company.

Both companies explained that the future cooperation would especially focus on marketing of ELMOS’ innovative DC/DC converters, network devices and motor control ICs in industrial and automotive sectors. ELMOS, an automotive electronics specialist, sees good opportunities to further strengthen the distribution business in the medium-term through innovative technologies for gesture recognition (HALIOS®) and drive of EC motor control (VirtuHall). HALIOS is a proximity detection system with which switching operations and gestures can be optically detected at a distance of up to three meters. VirtuHall is a process for sensorless detection of the rotor position of brushless DC motors.

“HALIOS and VirtuHall open up completely new possibilities for users with applications in the automotive sector and in industrial use. The MSC-Gleichmann-Gruppe is a strong partner that can make our product portfolio available to a broad market. This technically competent, design-in oriented distributor fits into our company's philosophy,” said Dr. Peter Geiselhart, Management Board Member for Sales and Development of ELMOS Semiconductor AG.

Thomas Klein, Director Distribution MSC is also delighted about the continuation of the cooperation between ELMOS and the MSC-Gleichmann-Gruppe. “ELMOS’ innovative, high-quality product portfolio, which in addition to a large number of automotive and industrial standard products such as transceiver devices for FlexRay and LIN, step down converters, LED drivers, DC/DC converters, motor control ICs, optical sensor devices, pressure sensors and sun angle sensors also includes customer specific solutions such as mixed signal ASICs and complete microsystems consisting of sensors, evaluation electronics and special housings, is completely in line with our requirement to not only provide customers with individual components but also complete system solutions wherever possible.”

Thomas Klein sees an additional advantage through ELMOS’ in-house design and production. If required, this enables an extremely fast and flexible reaction to specific