Nordic Semiconductor adds Distrelec ELFA Group to its European distribution network

February 28, 2013 // By Paul Buckley
Nordic Semiconductor ASA has added specialist low volume, rapid delivery Swiss catalog distributor Distrelec to Nordic's European distribution network.

Distrelec ELFA Group specializes in stocking a wide range of parts across three main European warehouse hubs in Switzerland, Sweden, and Germany, that are typically shipped overnight to pre-production design and prototyping customers in 29 countries, as well as students, academic researchers, and hobbyists. The distributor also has 40 full-time technical support engineers in Europe with two specializing exclusively in wireless technology.

"Wireless is a rapidly expanding business for us," said Jürg Hübscher, Head of Distribution & Project Management at Distrelec. "And in particular the ultra low power segment is booming, particularly with the advent of Bluetooth low energy, because of the way it has opened up access to the smartphone and app markets."

"Europe remains a vibrant hub for a lot of early pre-volume design and prototyping work," commented Geir Langeland, Nordic Semiconductor's Director of Sales & Marketing. "This type of customer needs access to Nordic's class-leading solutions in small volumes at high speed and will appreciate access to technical support if they need it, which is why we have decided to further enhance our European distribution network with the appointment of Distrelec."

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