Programme offers increased visibility for marketable Arduino-based designs

November 25, 2013 // By Julien Happich
Prototypes created using Arduino frequently become products, and the Arduino brand is used to carry ideas of quality and ease of use to these products. Often though, the self-proclaimed Arduino compatibility does not necessarily imply an innovative and valuable product.

Arduino has therefore launched the Arduino@Heart programme and is hoping to build strong partnerships with companies and individual makers whose products are based on the Arduino technology and who would like to be clearly identified as supporters of the Arduino project.

The Arduino@Heart program is a Brand License Agreement designed for makers and companies wanting to make their products easily recognisable as based on the Arduino technology. The fee for them is a maximum of 5% of the wholesale price. Arduino supports @Heart partners through promotion of their brand, products and content on its site with links to documentation and tutorials. This helps ensure that partner brands are marketed to the right target groups and are clearly associated with Arduino.

The first companies involved are littleBits Electronics; Smart Citizen; Bare Conductive; Aesthetec Studio;; EarthMake.

Arduino, and its ecosystem;