SoCs bring ISDB transmissions to smartphones

July 02, 2012 // By Peter Clarke
Fabless chip company Newport Media Inc., (Lake Forest, CA) has won design slots for its digital television receiver SoCs in smartphones and feature phones from Samsung, HTC, LG, Motorola and ZTE.

The chips are specifically for reception of Integrated Services Digital Broadcasting-Terrestrial (ISDB) transmissions which are standard in Latin American and Japanese markets.

Handset models available in Latin America include the Motorola EX139, LG X350 and the Samsung Galaxy YTV S5357 Android Smartphone. In Japan, network operators have selected several digital TV enabled Android Smartphones including the SC-06D Galaxy III from Samsung chosen by NTT Docomo, the ISW13HT from HTC chosen by KDDI and the 009Z from ZTE chosen by Softbank.

Newport Media provides products that integrate RF TV tuner, orthogonal frequency-division multiplexing (OFDM), and analog demodulation into a single die. Several ISDB-T chips from Newport Media also include hardware based H.264 audio/video decoding functionality.

"Newport Media offers a comprehensive portfolio of embedded software solutions tailored for both the Japanese and Latin American ISDB-T markets," said Mohy Abdelgany, president and chief executive officer for Newport Media. "These software solutions combined with wide variety of best in class SoC solutions from Newport Media have been a major contributing factor to our success with these new handsets being announced today, and are prime examples of the capabilities we bring to the table."

Newport Media has recently achieved cumulative shipments of more than 30 million CMOS SoCs that address the global market for ISDB-T standard broadcast mobile TV.

www.nmisemi.com