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Transcoding is cornerstone of video entertainment technology, says TI

Video content on widely differing platforms such as cell phones, portable media players and automotive infotainment systems requires that content must be easily transferable between all types of video devices. Texas Instruments—which has made this a key target market for its DSP technology with its “DaVinci” branding—says that transcoding is crucial to addressing this challenge. Transcoding changes video content in format, bit rate and/or resolution so users can view it on different devices. TI is endorsing a study by analysts IDC, which concludes that transcoding is an essential technology for delivering digital content to videoplayback devices that were previously incompatible. Transcoding a single video format, TI says, is available today but not yet in a form that will meet consumers’ needs to “easily navigate the changing video environment.” The ability to view content on any device requires the transcoding of many video formats, thus multi-format transcoding is key. According to IDC, “The growing variety of home, business and mobile electronic devices is forcing content providers, network-service providers and end-user-device manufacturers to tackle the problem of sending large amounts of digital data in multiple formats. Providers are already deploying transcoding, and it is becoming a critical part of the network infrastructure.” The report “Transcoding: The Future of the Video Market Depends on It,” is downloadable from www. ti.com/transcoding.

Texas Instruments, www.ti.com.